For a quite some time now, I've been a fan of Reverend guitars. Not too long ago, I noticed their corporate office is actually very close to my office. But it never dawned in me to just stop in and say hi. Earlier this week I was gear surfing on the web, always looking for a Reverend Guitar, when it dawned on me to see if they had a forum and a used gear section. Thankfully, they had both! However, oddly enough, they will only allow discountiuned models to be posted for sale. I tried to join the forum and I also asked about what was with that policy.
Two things happened, one. I was given a good explanation- they don't want used gear folks to interfere with their clients selling guitars. Second thing was an invitation to stop by and see their offices and meet with their general manager. Ken Haas is the GM there, and showed me ever aspect of Reverend's rather small office, where they receive and inspect new guitars, display their prototypes, and their artists green room. It was a fantastic experience and learning about what makes them who they are, only reinforced my GAS for one of their guitars. Great company to say the least. I doubt any of the big brands out there would do the same.
