Fender is really going into Marketing 101

[hillbilly-joe]

I didn't know Fender could sell direct. Anyone here know about that.  Fenders new look on guitars.

http://www.fender.com/en-JP/features/mlb/?utm_source=Newsletter-May20-2014&utm_medium=Email&utm_campaign=MLB-Guitars-MainFeature


Actually the ad looks nice, but seeing one play one, it looks too clustered. I'll take a hello kitty fender guitar first 

[creekster52]

I didn't see anything about buying direct from Fender. Where was that?

[hillbilly-joe]

I didn't see anything about buying direct from Fender. Where was that?

Hi creekster, that link where I'm at will take you to Fender homepage, that is where it says:
AVAILABLE DIRECT FROM FENDER.COM

I wish I could get this how to take a screen shot thing working, I'd post the picture then. International websites may show up differently depending on which country you live. I find this true with most Guitar makers websites.

[creekster52]

Joe - The link takes me to the Fender page with the Major League Baseball series. I does state can be ordered, but I didn't see anywhere stating they would be ordered direct from Fender. I suspect that if Fender ever did offer direct ordering, it would probably be priced at full MSRP in order to avoid disputes with their dealer base.

[hillbilly-joe]

I didn't see anything about buying direct from Fender. Where was that?

Now the ad says this: *Fender MLB instruments may only be ordered and shipped within the United States at this time.

[creekster52]

I think that means you have to order through an authorized Fender dealer, but I may be wrong.

[zagatron1]

I saw the MLB thang, but I also read that you can order straight from Fender when you do the "Design Your Own Fender Guitar or Bass" thang too. At the bottom of th' page it says; SHIPS IN 90 DAYS, then it reads "Your built-to-order American Design Experience (ADE) instrument shipped anywhere in the United States at no additional cost".
They also provide a 1-800 number and email contact info as well.


http://www.fender.com/american-design/